CORE SKILLS & COMPETENCIES

  • Experienced in a wide array of marketing and communications activities including brand development, email marketing, product marketing, content creation, advertising and social media strategy

  • Highly organized project manager able to efficiently multitask, time manage and coordinate across teams

  • Excellent communication skills, both written and oral

  • Positive, can-do attitude coupled with strong leadership skills

  • Passionate about small business and sustainability

PROFESSIONAL EXPERIENCE

Principal, ASK Marketing
December 2020 - Present

I help small businesses achieve their goals through an array of marketing services with a special emphasis on content and email marketing. Learn more about my services.

Director of Marketing, WineDirect
April 2016 - March 2021

WineDirect is an ecommerce SaaS platform that enables wineries to market and sell direct to consumer. As Director of Marketing, I’m responsible for all areas of marketing and communications, from demand generation to product marketing to events and overall brand management. Key accomplishments:

  • Led rebrand initiative to overhaul corporate brand identity and unify disparate sub-brands

  • Built demand-generation initiative from the ground up including implementation of new sales and marketing automation software (HubSpot), growing mailing list over 10X in 3 years

  • Authored inaugural 2019 Direct-to-Consumer Sales Report including analysis of underlying sales data from 1,800 global wineries

  • Built the most comprehensive educational portal for DTC wine sales and marketing available

  • Launched webinar series attracting thousands of viewers from wineries around the world

  • Steering committee member and presenter for the DTC Wine Symposium, the only conference focused on selling wine direct to consumer

Author of Where Bartenders Drink and Spirited: Cocktails from Around the World
Both published by Phaidon Press

Where Bartenders Drink (2017): A global guide to 750+ bars in 60 countries and 6 continents as recommended by over 250 bartenders. Almost 20,000 copies sold. Learn more.

Spirited: Cocktails from Around the World (2020): A collection of 600+ cocktail recipes spanning 500 years and hailing from over 65 countries including the classic Italian Negroni, Medieval English Wassail and New York’s modern Penicillin. Learn more.

Account Executive, Benson Marketing Group
December 2014 - April 2016

Led digital strategy and social media community management for various wine and spirits clients, achieving strong results in follower growth and engagement.

Co-Founder, Dipsology
March 2012 - December 2014

Co-founded an online guide to bars and event series focused on cocktails and spirits. Acted as Editor in Chief developing all content and managing a team of 5+ freelance writers.

Associate Director, Global Equities Marketing and Communications, UBS Investment Bank
July 2008 - June 2012

Managed product marketing for algorithmic and electronic trading software with growing responsibilities across regions and business units.

EDUCATION & CERTIFICATIONS

  • Court of Master Sommeliers, May 2014: Certified Sommelier

  • Culinary Institute of America, St Helena, CA, 2013-14: Accelerated Wine and Beverage Program, High Honors, Academic Achievement Award

  • Barnard College, Columbia University, New York, NY 2004-08: B.A. in Economics, Magna Cum Laude, Beth Niemi Memorial Prize in Economics

OTHER INTERESTS & ABILITIES

  • Mac and PC savvy, proficient in Microsoft Office applications, including strong PowerPoint and Excel skills

  • Proficient in HubSpot, MailChimp, Google Analytics, Google Ads, WordPress, Craft CMS, WineDirect and social media

  • Extensive international travel experience including two years in Paris and one year in London

  • Fluent in French, conversational Spanish, basic German and Italian

  • Certified Kundalini Yoga Teacher

I’d love to help you grow your brand & business! Drop me a line for a free consultation: