Premiere Napa Valley by the Numbers

Premiere Napa Valley is a trade-only auction that raises money for the Napa Valley Vintners, a non-profit that acts as a marketing and trade organization for the Valley's >500 vintners. Wines go for mind-numbing amounts and end up in the cellars of the wine collecting glitterati - and very occasionally on a restaurant wine list.  Here is a breakdown of prices at the 2015 auction, including average bottle price, top performing varietals, most expensive AVAs and more.

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QUALITY & QUANTITY

I've been thinking recently about quality. Quality of content, quality of your audience, quality of interactions. In the Web 1.0 world, it was all about quantity - how many followers, likes, retweets, subscribers, eyeballs on your screen. But numbers alone don't tell the whole story. And yes, Jerry Seinfeld has something to teach us about this.

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BASEBALL & SOCIAL MEDIA: HOME RUN CONTENT

One recurring theme of Social Fresh West this year was the concept of home run content.  We all want to create that one tweet, video or blog post that really knocks it out of the park, and we can become discouraged when we aren’t able to.  Three speakers touched directly on this idea, bringing different perspectives and insights.

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THINKING OFFLINE

A key sentiment of Social Fresh West was the recurring focus on offline interactions and experiences.  It was extremely refreshing to attend a social media conference where so many people referenced this! Here are some of the anecdotes and key stories that show how the separation of online and offline is increasingly meaningless.

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